Digital Advertising & Marketing for the Music Industry

MCD is a boutique digital marketing consultancy that uses paid media to help teams hit their goals. Whether it’s growing audiences, supporting releases, scaling tours, or building long-term visibility, we manage budgets with purpose and plug in where your strategy needs focus.

The MCD team has had the privilege of collaborating with some of the most
 iconic acts in music history, and has also played a crucial role in breaking new acts.

Welcome to MC DIGITAL – where your music’s digital journey becomes a success story.

Projects & Clients
3OH3
30STM
ABS
AndrewBird
bec
CG5
MCDcollabslive
CollectiveSoul
concord
craft
CEG
DangerTV
DonFelder
equalvision
fearless
friendsatwork
GroundUp
GUMF
HolyWars
Ho99o9
hopeless
iprevail
JTmusic
isleofus
kingsroad
lomavista
MackAve
MarsallTucker
mattyco
motionlessinwhite
ninjatune
Oswald
Palechord
Paly
phantomplanet
piercetheveil
POD
prohibitionnye
redlight
Rockit
shelter
solidstate
soundtalentgroup
Styx
TANDEM
TMWS
Thundercat
TimMontana
toothandnail
umg
velocity
versioniii
Zappa
ABOUT

Our Mission: MCD empowers clients to be true collaborators in the digital process. We focus on driving real results through strategic paid media and digital marketing. Every campaign is built to support or accomplish your specific goals, with budget management and performance at the core.

Who We Are: MCD was built out of a need for autonomy, led by a team driven to balance creative vision with strategic execution. We move with the digital landscape, adapting quickly to trends, tools, and technologies that keep our clients ahead.

Founded in 2020 by Matt Cohen, MCD draws on over 15+ years of experience. Cohen’s background includes early work with digital marketing pioneers, THE FOUND GROUP, leading digital at Loma Vista Recordings, and a long-standing collaboration with Blackstar Agency.

What We Do: MCD delivers full-scope digital consultancy — from strategy and budgeting to campaign execution and performance analysis. We specialize in audience development, music releases, touring, D2C, and fan retention, offering a streamlined, high-touch approach for clients in a crowded digital space.

Approach: No two clients are the same. We build custom strategies tailored to your needs, backed by experience, adaptability, and a deep understanding of the platforms that matter. At every step, we prioritize trust, transparency, and smart use of technology.

Why Us? We start with your goals and work backwards. Every decision we make is rooted in purpose, built to deliver measurable outcomes. MCD brings clarity, precision, and creativity to your paid media strategy — helping you grow with intention.

CONTACT

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