Our Mission: MCD distinguishes itself by creating an environment where clients are integral collaborators in the digital journey. Our focus? We deliver results you can see, primarily through effective paid media strategies and digital marketing. The consultancy is driven to deliver quantifiable and tangible results, with a primary focus on utilizing paid media to supplement or accomplish client goals.
Who We Are: MCD emerged from the intrinsic need for autonomy, a testament to the founding team’s work ethic and vision that seeks to balance creative pursuits with professional endeavors. The company thrives on its commitment to adapting to the evolving digital landscape, fearlessly embracing new trends and technologies.
Established in 2020 by industry veteran Matt Cohen, MC Digital (MCD) carries a legacy shaped by Cohen’s rich experience dating to the early 2010s and his contributions to THE FOUND GROUP—a collective of digital marketing pioneers in the music industry—a Head of Digital Position at Loma Vista Recordings, and later forging a longtime connection with the Blackstar Agency.
What We Do: The MCD team engages in comprehensive digital consultancy, seamlessly managing everything from strategizing and budgets to launching campaigns and providing insightful narration—a holistic and digestible approach. MCD excels in online audience development, music releases, touring, D2C, and fan retention, setting itself apart in the competitive music industry landscape.
Approach: Every client is unique, and so are our solutions. We bring a personal touch and a wealth of experience to each client relationship, ensuring each strategy is tailored to your specific needs. The consultancy’s adaptability and technological expertise ensure clients benefit from cutting-edge solutions, while upholding values of trust, honesty, and accountability.
Why Us? We start with your goals and work backward, ensuring every step aligns with your vision. In the dynamic digital marketing landscape, MCD stands as a trusted partner, navigating the intersection of creativity, technology, and measurable success for its clients in the music industry.
